PBICK is CU’s private-brand (PB) that spans a wide
range of categories, including snacks, beverages, dairy
products, and instant noodles.
The name PBICK is inspired by the barcode “beep” sound
heard at checkout, symbolizing a fun and appealing PB
brand that customers always want to pick up.
Through a diverse product lineup, PBICK delivers
freshness and enjoyment while pursuing high customer
satisfaction with reasonable quality and pricing.